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Thursday
Jan262012

Big Hearts Seals Scottish FA Partnership

Big Hearts Community Trust (Big Hearts) today announces that it has agreed a three-year ground-breaking partnership with Scottish FA to deliver a complete range of football development projects which will target 15,000 participants in Edinburgh, annually.

Working with local clubs, community groups and schools, Big Hearts will deliver four Key Projects as part of the Scottish FA’s Scotland United 2020 vision which aims to support an effective participation and performance football strategy.

The Key Project areas are:

*  Club Development
*  Schools Programmes
*  Player Pathway
*  Coach Education

Led by Big Hearts chief executive Alan White and a team of community coaches, the team will work with thousands of football participants from children to adults across a wide variety of abilities to help grow the game in Scotland.

The newly sharpened focus on football forms part of the newly re-launched community trust with three core areas of activity: Bigger Hearts (fundraising using the Hearts brand), Better Grassroots and Stronger Communities.

Big Hearts chief executive Alan White, who is also a fully qualified children’s and youth coach, said: “Our commitment as part of the re-launch of Big Hearts was to see a dramatically enhanced grassroots football programme and there is little doubt that our formal partnership with the Scottish FA will allow us to deliver on our 15,000 target for participants in each year of the agreement.

“There are clearly benefits for the club itself, as we will be taking out the message about the Heart and soul of Edinburgh at every single opportunity in a very strategic and planned way working directly with the club’s marketing and communications team.”

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